Ballmer's Push for Microsoft Ad Network Dominance

October 2, 2007 — 04:14 PM PDT — by Kristen Nicole

Steve Ballmer's talks in Paris today continued with his announcement of Microsoft's plans to increase spending on its online advertising network. In efforts to overtake Google on the advertising front, Microsoft is putting a lot of resources into its own online advertising network and hoping to become the #1 option for businesses out there. As online advertising continues to grow, it's expected to overtake all other media advertising platforms in the next few years.
That's what Ballmer is banking on. With $6 billion...