GigaOM 30Boxes team launches Facebook Ad Exchange «

Written by Om Malik
Tuesday, July 10, 2007 at 9:12 PM PT

Okay kids if you remember LinkExchange, the web-banner ad swap service that was snapped up by Microsoft back in November 1998 for $250 million, and then left it to languish, raise your hand. Of course, that $250 million investment was recently shut down by Microsoft.

LinkExchange founders are doing pretty well. One of them, Ali Partovi is currently riding the Facebook rocket, thanks to his not-so-new company, iLike (formerly GarageBand), which is often held up as a shining example of The Facebook-effect.

While they were busy scrounging for server-oomph, others were trying to figure out how to make money from all these hot-little Facebook apps that have the entire Valley foaming at the mouth. 30 Boxes team - Narendra Rocherolle, Julie Davidson and Nick Wilder - have launched a new venture called, Fbexchange...